ANGLICIZMI U INFORMATIČKOJ I MEDIJSKOJ LEKSICI U SRPSKOM

Abstract

This paper presents the influence of the English language over Serbian, specifically in the area of IT and electronic media. Seeing as how a great number of Serbian words concerning these two domains are, in fact, of English origin due to the lack of adequate Serbian counterparts, numerous English loan words are used in an increasingly frequent manner. The subject matter of this paper is the contrasting of terms and phrases related to the fields of IT and electronic media, their classification in line with linguistic criteria, as well as the assessment of the level of influence the English language exerts in the process of creating neologisms in Serbian. The paper adopts a synchronic approach, as the research in question concerns modern-day language and terms. The content of the assembled corpus has been classified according to the method of creation and realization in the Serbian language, and keeping in mind the advances domestic and foreign linguists have achieved in the field of the languages in contact theory. Contrastive analysis of Serbian terms and their English counterparts was the chosen method of research. The purpose of this paper is presentation of the English language's influence over Serbian regarding the nature of terminology used in informatics and electronic media.