GOD IN THE DIGITAL CLOUD: SOCIAL MEDIA BEHAVIORS AND RELIGIOUS AFFILIATION IN INDIVIDUALS WITH THE HERMIT ARCHETYPE

Apstrakt

This paper investigates patterns of digital behavior on social media among individuals exhibiting a pronounced Hermit archetypal profile, with emphasis on distinctions between religious and non-religious participants. The research was conducted on a convenience sample of 188 participants, 40.4% of whom were identified as digital hermits based on the 60th percentile of the archetypal profile. Four behavioral dimensions were analyzed: thematic focus of posts, posting frequency, time spent on social media, and online reach. Findings showed that religious participants more often posted spiritual, reflective, and symbolic content, while non-religious individuals tended to avoid posting or shared mundane, personal topics. Although none of the observed differences reached statistical significance, effect sizes suggested only small or modest variations. Nevertheless, descriptive patterns indicate stylistic divergences between the groups, supporting the theoretical assumption of a more restrained and selective online presence among religious digital hermits.