EDUCATING IN ART AND CULTURE THROUGH YOUTUBE: THE IMPACT OF EDUTUBERS
YouTube is one of the most used communication technology platforms in education today. The objective of our research is to study the quantitative impact and the most important variables of the educational channels of the Art and Culture area. Thanks to the analysis of the 39 most successful YouTube Spain educational channels framed in this area of knowledge, we obtain significant results on the following dimensions: channel statistics, video statistics, features of the videos, channel options and other social networks. We conclude that there is currently a high quantitative impact of these channels on informal education, but a negative future projection is evident. Finally, the success factors of the channels and the most important characteristics of the edutubers of the Art and Culture area are highlighted. Our research provides valuable data for researchers and professionals in communication, education, and the areas of Art and Culture.